Due to low light levels throughout the. casselden basement carpark, particular attention was required to develop a simplistic colour approach to designate specific traffic areas, whilst maintaining maximum contrast and impact in all lighting conditions.
high wear abrasion resistant paving paint sourced directly from italy provided an ideal backdrop for the CNC cut white sheet acrylic that made up all of the wall mounted iconographic way finding elements.
CASSELDEN BASE BUILDING STATUTORY SIGNAGE DESIGN. FEATURING HIGHLY POLISHED STAINLESS STEEL FORMED BASE PLATES WITH A CNC MACHINED RECESS TO ACCOMODATE WHITE CORIAN INLAYS. AS PART OF THE NEW BRAND LAUNCH, A LASER ETCHED APPLICATION OF THE CASSELDEN LOGO OFFICIALLY ADORNS ALL SIGNAGE ELEMENTS.
THE CONCIERGE DESK AND INFORMATION / FLOOR LEVEL DIRECTORY DESK FEATURES BEAUTIFULLY CNC MACHINED MARBLE WITH STAINLESS STEEL INLAYS FOR BUILDING BRANDING AND LASER ETCHED STAINLESS STEEL PLATES FOR ALL TENANT DIRECTORY LISTINGS.
THIS CASSELDEN PROJECT HAS BEEN FEATURED IN A VARIETY OF INTERNATIONAL HARD COVER WAY FINDING AND SIGNAGE DESIGN PUBLICATIONS.
The Casselden way finding project was twice published internationally.
