A NEW ERA OF INNER-CITY LIVING
What was once the hub of Melbourne's garment industry and a somewhat forgotten middle child, squeezed between Richmond and Collingwood, in the last decade, Abbotsford has come into its own. Abbot Apartments (the developer's name choice) comprises 60 dwellings situated in the heart of this now enviable lifestyle locale.
Abbotsford is synonymous with vibrancy, culture, diversity and progressive values. The word 'Abbot', in 2017 more than ever, is not. What the brand needed was a visual language that captured and projected what the location was all about, without drawing attention to unwanted associations with former PM's.
Bold and daring, yet finessed with sophistication: that's what the Abbot brand is all about. Coupled with a captivating series of marketing messages, this design approach was carried across digital, print, on-site showroom and outdoor mediums.
Abbotsford is synonymous with vibrancy, culture, diversity and progressive values. The word 'Abbot', in 2017 more than ever, is not. What the brand needed was a visual language that captured and projected what the location was all about, without drawing attention to unwanted associations with former PM's.
Bold and daring, yet finessed with sophistication: that's what the Abbot brand is all about. Coupled with a captivating series of marketing messages, this design approach was carried across digital, print, on-site showroom and outdoor mediums.
ABBOT identity / logo variants
Abbot - Brand mark design
ABBOT marketing collateral
Abbot - Display suite sales presenter, foil embossing
Abbot - Sales presenter
Abbot - Marketing brochure
Abbot - location map
Abbot - Floor plans
ABBOT EDM's & LARGE FORMAT OUTDOOR
Abbot - 3D Visualisations
Abbot - Sales R.O.I website
