IMAGINING A BRIGHTER BENTLEIGH
Think 'Bentleigh' and what emerges is likely to feature the trappings of old-world charm and old money. Federation era to pre-war homes nestled in sleepy cul-de-sacs, garnished with fastidiously tended roses or lovingly manicured geranium bushes. Not contemporary, environmentally conscious, open-planned design aimed at attracting newly upwardly mobile professionals with young families.
I crafted AURA with these contrast in mind and with a view to building strong alignments between the target market’s aspirations and the inherent qualities of place and community. Leveraging the core message of 'A Brighter Tomorrow', the brand mark and marketing collateral fused the architectural vision of modern living with the desirability and simple pleasure of living close to the city, but by the sea.
I crafted AURA with these contrast in mind and with a view to building strong alignments between the target market’s aspirations and the inherent qualities of place and community. Leveraging the core message of 'A Brighter Tomorrow', the brand mark and marketing collateral fused the architectural vision of modern living with the desirability and simple pleasure of living close to the city, but by the sea.
AURA Bentleigh Sales brochure
